the company Devillain is a skate clothing company based in Stoker Siding, New South Wales, Australia. They design and produce men’s clothing items and accessories, selling their items to over 20 boutique skate and surf shops around Australia and New Zealand.
my role in the company I worked as Devillain's sole graphic designer for over four years. In my time at Devillain, I was privileged enough to help shape the brand over the years and watched in develop into a more mature and refined label. I worked on their new season ranges, promotion graphics, video graphics and website design.
the beatles guvera pitch
claire & michael
the project Claire & Michael is a design project created by myself and Claire Sewell. Under this name we create typographic prints sold through our own online web store and selected stockists. The photos are taken by Claire on the Gold Coast and Byron Bay, and the prints producted in Australia. www.claireandmichaelstudio.com
my part in the project I create all of the hand written typography used in the prints. I also set up the online website and contribute to the business’ social media posts and campaigns.
the project This is a chalk typographic piece of a Matthew Carter quote “Type is a beautiful group of letters, not a group of beautiful letters.” It measures 1200mm x 900mm.
the strategy “Type is beautiful group of letters” is hand drawn and illustrated, “Not a group of beautiful letters” is made up of the typefaces Baskerville and Bodoni.
I wanted the look of the piece to reflect the meaning of the quote. The connected and flowing decorative type alludes to the idea of “typography” being a visually aesthetic group. The second half of the quote is very structured and formal, indicating the idea of the rigid, individual letters being the beautiful part.
the project Guvera was briefed to create some promotional merchandise for Russian DJ Arty on his Australian leg of the tour. Guvera was given a very limited budget to produce some high quality in a short amount of time.
my part in the project I pitched the company directors the idea of producing one-off, Guvera branded artisan prints. I was able to price the prints to come into the budget while still producing interesting, unique merchandise. The directors chose my pitch and we ran with it.
I created the artwork by outlining Arty’s silhouette with different paint marbling effects. The project was a great success with the prints being very popular at each of his Australian shows.
the company Sideways Surf is a surf and skate shop based on the Gold Coast, Australia. They’re a surf outlet clothing stall who also produce their own surfboards and skateboards. www.sideways.com.au/new-boards
my role in the companyI worked as the graphic designer for the company and create all of the visual collateral. As part of my time there, I was asked to create the new artwork for their 2015 skateboard collection. I designed thirteen different pieces which were all used over several different boards. I also created artwork for the Retro Groove label.
the project Every year at the Queensland Collage of Art, the Typographic Design 2 class designs a handbook for the first year students. The handbook consists of information about the different courses, the campus and general information. This year, my design proposal was chosen as the handbook for the 2013 students.
the stratigic process My concept for the design was to use two colours, red and blue. The red is the same as Griffith’s logo and symbolises the university. The blue represents the students. The two colours combined, where the circles overlap, creates something new and different. This was a concept I felt would work well with Griffith’s philosophies.
I made a few changes to my original concept to accommodate a reduced budget. After discussion with a number of printers, the size and shape of the book were changed to maximize paper usage and reduce costs.
This project was a great learning experience in balancing delivering a quality product with budgets and deadlines, working on a large scale project and liaising with different departments of the university.
sweet on buttons
the company Sweet on Buttons is a boutique, hand crafted jewellery business I founded in early 2013. Sweet on Buttons combines new and antique buttons, beads, cord and metal fastenings to produce unique, one off pieces.
the strategy I designed the logo to be used over the top of a styled button photograph I took, with the text showing through to the image. This concept was taken across all media for the brand, with the text in the swing tags being laser cut. There were four ranges in the collection, with a different look and feel to each.
gold coast desk calendar
the project This calendar is a gift designed for international guests of the Queensland College of Art.
the strategy The calendar features 12 iconic locations, attractions and events on the Gold Coast. The front of each card has an image and a calendar, while the back gives information on what the image represents. It showcases the tourist attractions, nature and the lifestyle of the area. These are all unique aspects of the Gold Coast that would appeal to visitors.
I used a soft, beach colour palette to reflect the colours of the Gold Coast. I have also applied a weathered effect, as the Gold Coast air is full of salt and weathers almost everything.
The calendar itself is an interactive object – you can construct is as the tower, deconstruct it as the months go by or make it into a completely new object.
the beach shack
the company The Beach Shack is a snack bar opposite the beautiful Kingscliff Beach on the Far North Coast of New South Wales. Its fastest selling products include ice creams, fresh juice, milkshakes and coffee, whilst also providing soups, toasted sandwiches and wraps.
the strategy The Beach Shack’s most profitable products are their fresh juices. To showcase this, I’ve used bright fruit colours and interesting shapes. I wanted to incorporate the beach-side atmosphere into the design, without the obvious choices of blue, yellow, beach balls and shells. I wanted the branding to be fresh, colourful and fun.
raw ink magazine
THE PROJECT Raw Ink Magazine grew out of the creative passions of myself and two journalist friends. We publish stories on creative events and people in the Gold Coast and Brisbane areas. In the short two years that we have been publishing, we’ve released over twenty four issues with over two thousand readers for each. We have interviewed creatives such as Ben Quilty, Katie Noonan, Yayoi Kusama, Blue Juice, Shida, The Medics, and Wes Carr, and had the privilege of covering events such as Woodford, The Surfer’s Paradise Festival and Splendour in the Grass. I was invited to speak about the magazine to 150 students at the Gold Coast Institute of TAFE.
MY PART IN THE PROJECT As well as being a founder of the publication, I work on all the branding, page layouts, social media and web graphics for the magazine. I have also been asked to be a guest speaker at the Gold Coast Institute of TAFE where I talked to 150 students about the magazine