THE PROJECT Spell creates an Annual Festival edit, showcasing some inspirational outfits and style. The content is shared across all platforms including social, website and electronic mail.
MY ROLE This is my design and concept for the 2018 edit. I used strong, bold design with eclectic fonts to bring a simple but fresh take on ‘festival’. I also incorporated some of the star-stud details featured on the clothing worn in the edit.
Photography: Jamie Green Muses: Ness and Summah Production: Mel Carrero
THE COMPANY Sideways Surf is a surf and skate shop based on the Gold Coast, Australia. They’re a surf outlet stall who also produce their own surfboards and skateboards.
MY ROLE I worked as the graphic designer for the company and created all of the visual collateral. As part of my time there, I was asked to create the new artwork for their 2015 skateboard collection. I designed thirteen different pieces which were all used over several different boards. I also created artwork for the Retro Groove label.
A selection of product photography captured for content or website imagery.
the beatles guvera pitch
THE PROJECT This was a pitch presented to Apple records to help secure The Beatles on the music streaming service.
Guvera wanted to present a unique graphic approach to showcasing their music. They wanted to create a Beatles channel within the app, where you could stream the music, read bios on the band members, view galleries and enter competitions.
MY ROLE The Beatles went through many phases over time with their image and sound, so we wanted to combine a few of these elements while adding a modern twist.
We used images taken of the group over a few different periods and combined them with psychedelic colours to paint in their black and white clothes. I also worked on some hand lettering to support the graphic elements.
These graphics were intended to be used on the Beatles channel along with other EDMs, app notifications and advertising material.
I worked on this project with my co-workers Jake Springthorpe and Thomas Smith.
spell & the gypsy collective chalk board
the project Spell & the Gypsy Collective were participating in the annual Byron Bay Surf Festival . They had an allocated area where patrons could come for a coconut drink, make a body scrub and enter a surfboard raffle.
The event organiser wanted a chalkboard piece as a featured artwork in the set up. As a graphic designer for Spell, I was given this task.
the process 'For the sandy, salty, sun filled days' was a quote which had previously been used by Spell on a different piece of marketing, and so the team wanted to use it again.
I drew up this piece first with sketches on paper, then moved digitally to refine the design. From there, I gridded up the design so I could more accurately transfer it free handedly onto the chalk board. I used a paint brush to create a gradient throughout the letters.
claire & michael
THE PROJECT Claire & Michael is a design project created by Claire Sewell and myself. Under this name we created typographic prints sold through our own online web store and selected stockists. The photos are taken by Claire on the Gold Coast and Byron Bay, and the prints produced in Australia.
MY ROLE I created all of the hand written typography used in the prints. I also set up the online website and contributed to the business’ social media posts and campaigns.
THE COMPANY Devillain is a skate clothing label based in Byron Bay. They design and produce men’s clothing items and accessories, selling their items to over 20 boutique skate and surf shops around Australia and New Zealand.
MY ROLE I worked as Devillain's sole graphic designer for over four years. In my time at Devillain, I was privileged enough to help shape the brand and watched it develop into a mature and refined label. I worked on their new season ranges, promotion graphics, video graphics and website design.
arty promotional prints
THE PROJECT Guvera was briefed to create some promotional merchandise for Russian DJ Arty on his Australian leg of the tour. We were given a very limited budget to produce high quality products in a short amount of time.
MY ROLE I pitched the company's marketing directors the idea of producing one-off, Guvera branded artisan prints. I was able to price the prints to come into the budget while still producing interesting, unique merchandise. The directors chose my pitch and we ran with it.
I created the artwork by outlining Arty’s silhouette with different paint marbling effects. The project was a great success, with the prints being very popular at each of his Australian shows.
raw ink magazine
THE PROJECT Raw Ink Magazine grew from the creative passions of myself and two journalist friends. We published stories on creative events and people in the Gold Coast and Brisbane areas. In the three years that we were publishing, we released over twenty four issues with over two thousand readers for each. We interviewed creatives such as Sticky Fingers, Bluejuice, Ben Quilty, Katie Noonan, Yayoi Kusama, and Shida and had the privilege of covering events such as Splendour in the Grass, Woodford and The Surfer’s Paradise Festival.
MY ROLE As well as being a founder of the publication, I worked on all the branding, page layouts, social media and web graphics for the magazine. I also spoke to Gold Coast Institute of TAFE students as a guest speaker about my work with Raw Ink Magazine.