Spell Impact Report

This year, I set out to elevate Spell’s annual Impact Report by addressing two key challenges: the lack of evergreen sustainability imagery and the need for a distinct visual identity for sustainability messaging across platforms.

I developed a bold new look aligned with the brand but designed to stand out on Instagram and beyond. This identity rolled out across the Impact Report, People + Planet web pages, EDMs, and social content.

To support this, I led the production of a new suite of evergreen content, from concept to shoot, directing a graphic, faceless visual style using white Spell pieces and swimwear to maintain timelessness. The imagery now anchors the brand’s sustainability storytelling across all platforms.

I coordinated with the Sustainability, Marketing, Digital, and Content team and launched the report with a dad-cam style reel, Instagram carousel, EDM, and seed card in customer orders. It became our most engaged sustainability content to date, with record-breaking website traffic on launch day.

Images: Evergreen content  •  Report PDF  •  Sustainability website update  •  Impact Report EDM  •  Instagram launch carousel  •  Seed card in customer orders  •  Launch Reel