Services

With over 14 years of experience in the fashion, ecommerce and creative industries, I bring a considered eye for design and strategy to every project. From developing campaign concepts to creating the finer details, I work with clients to deliver design that feels elevated, on-brand and backed by thoughtful creative strategy.

I love working across all aspects of a business, from helping startups build strong brand foundations to supporting well-established brands with ongoing creative and ecommerce direction. Whether you’re launching something new or evolving an existing brand, I can step in as a creative partner to help bring ideas to life across digital and print touchpoints.

I currently offer weekly retainer options, contract-based project work, or hourly services depending on the needs of your business.

  • Brand Consultancy - strategic guidance on brand positioning, marketing direction and visual identity, helping shape cohesive brand and marketing strategies across digital, ecommerce and physical touchpoints.

  • Campaign Assets - creative and art direction for campaigns, shaping the visual story from concept and photoshoot planning through to polished design assets across digital and print.

  • Creative Project Management - overseeing projects from concept to delivery.

  • Branding, Identity & Graphic Design - development of logos, packaging, swing tags, neck labels and visual style guides, alongside graphic and digital design for marketing collateral, advertising and signage, with support for ongoing weekly or day-to-day design needs.

  • Ecommerce Management - updates and ongoing optimisation to support a seamless and engaging online shopping experience, overseeing website design.

  • Email Marketing - concept, design, and rollout of engaging email campaigns and flows.

  • Social Media & Content Assets - creation of graphics and visual content for social platforms, alongside creative support with concepts and visuals to help bring campaigns to life.

  • Lookbook Design - creating polished lookbooks to showcase collections.

  • Visual Merchandising - design and development of in-store displays, point-of-sale materials and retail signage.

Let’s collaborate - hello@roxycoppen.com
SEE my work in progress - @roxxyy.jpg